A company introduces a new helmet for bikers. The company prices the helmets much lower than others offered in the market. This enables the company to attract a lot of customers. This is an example of a(n) _____ strategy.
A) focused differentiation
B) pull
C) cost leadership
D) adaptive
E) differentiation

Question

Quizplus · Accepted Answer

The company is using a cost leadership strategy by pricing its helmets lower than competitors to attract more customers.

A Company Introduces a New Helmet for Bikers