Effective differentiation creates an ability to obtain premium prices from customers.
Correct Answer:
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Q4: Firms that are able to offer both
Q5: Focusing on generic strategies allows executives to
Q6: Firms that are not able to offer
Q7: Cost leaders are companies that sell inferior,
Q8: Cost leaders are often large companies, and
Q10: Customers, in many cases, may simply prefer
Q11: A relative lack of market research can
Q12: A differentiation strategy helps break barriers to
Q13: Most cost leaders spend little on advertising,
Q14: A firm following a differentiation strategy attempts
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