Which of the following is true about the first mover strategy?
A) The first mover bears the costs of developing the product and educating customers.
B) Owing to its novel and unique product, a first mover can be sure that customers will embrace its offering.
C) First movers are likely to succeed even without committing resources to follow through on their pioneering efforts.
D) First moves that build on strategic resources are easy for rivals to imitate.
E) First movers typically enjoy an advantage over rivals for about five years.

Question

Quizplus · Accepted Answer

First movers often incur significant costs in developing new products and educating the market, which can be a disadvantage if competitors quickly follow with improved or cheaper alternatives.

Which of the Following Is True About the First Mover