The three factors that determine the likelihood of a firm responding to a competitive move are awareness, motivation, and capability.

Name: The three factors that determine the likelihood of a firm responding to a competitive move are awareness, motivation, and capability.
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These three factors are part of the AMC framework, which suggests that a firm's response to a competitive move depends on its awareness of the move, motivation to respond, and capability to execute a response.

The Three Factors That Determine the Likelihood of a Firm