Which of the following is true about market penetration?
A) It involves trying to gain additional share of a firm's existing markets using existing products.
B) It involves creating new products to serve existing markets.
C) It involves creating new products and trying to sell them within new markets.
D) It involves entering entirely new industries.
E) It involves moving into a new industry that has important similarities with the firm's existing industries.

Question

Quizplus · Accepted Answer

Market penetration focuses on increasing a firm's market share within existing markets using its current products, rather than developing new products or entering new markets.

Which of the Following Is True About Market Penetration