Market development involves taking existing products and trying to sell them within new markets.
Correct Answer:
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Q8: Entering a new retail chain is one
Q9: Horizontal integration strategies can take a firm
Q10: Market penetration involves trying to gain additional
Q11: Firms using diversification strategies are those that
Q12: Product penetration involves creating new products to
Q14: Firms following a retrenchment strategy shrink one
Q15: Horizontal diversification occurs when a firm enters
Q16: Diversification requires a firm to move into
Q17: Divestment refers to selling off part of
Q18: Firms often rely on advertising to implement
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