Systems that allow firms to target profitable customers by assessing customer revenue and costs are called:
A) customer relationship management systems.
B) distribution chains.
C) enterprise resource planning systems.
D) cost of quality systems.

Question

Quizplus · Accepted Answer

Customer relationship management systems help firms analyze customer data to identify and target profitable customers by assessing their revenue and costs.

Systems That Allow Firms to Target Profitable Customers by Assessing