The place/distribution strategy section in the Paradise Kitchens marketing plan specified that Howlin' Coyote chili will initially be sold
A) to restaurants specializing in American cuisine.
B) through company-owned stores at outlet malls.
C) exclusively to mass merchandisers such as Walmart and Target.
D) through a food distributor, which in turn will sell directly to grocery stores.
E) online to consumers to bypass "the middleman"; the product will be shipped using packed dry ice containers to keep it frozen during transportation.

Question

Quizplus · Accepted Answer

The strategy involves using a food distributor to sell directly to grocery stores, which is a common approach for reaching a wide retail market efficiently.

The Place/distribution Strategy Section in the Paradise Kitchens Marketing Plan