Which statement best distinguishes between consumer needs and wants?
A) Needs are far more influential than wants with respect to marketing decision making.
B) Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
C) Wants occur when a person feels deprived of luxury items while needs are solely possessions required to maintain relationships.
D) Needs and wants are psychologically the same, but needs are those that a consumer can be guaranteed to satisfy.
E) Needs occur when a person feels deprived of basic necessities such as food, clothing, and shelter while wants are determined by a person's knowledge, culture, or personality.
Correct Answer:
Verified
Q53: A _ occurs when a person feels
Q54: A want is _ that is shaped
Q55: A factor that might doom a product
Q56: Crowdsourcing has been an important method of
Q57: If you followed the suggestions of Robert
Q59: With new Nutrition Fact label requirements taking
Q60: Conducting marketing research is an excellent way
Q61: A target market is defined as
A) customers
Q62: The marketing manager's controllable factors-product, price, promotion,
Q63:
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents