The notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as
A) staffing analysis.
B) internal marketing.
C) external marketing.
D) stakeholder marketing.
E) employee marketing.

Question

Quizplus · Accepted Answer

Internal marketing focuses on the employees of an organization and aims to create a positive and motivating work environment. This is important because happy and motivated employees are more likely to provide excellent customer service.

The Notion That a Service Organization Must Focus on Its