The range of offerings from the tangible to the intangible, or product-dominant to service-dominant, is referred to as the
A) service continuum.
B) product continuum.
C) tangibility line.
D) inseparability span.
E) customer contact audit.

Question

Quizplus · Accepted Answer

The service continuum refers to the range of offerings from tangible products to intangible services, highlighting the shift from product-dominant to service-dominant offerings.

The Range of Offerings from the Tangible to the Intangible