Intermediaries that represent a single producer and are responsible for designing promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy are referred to as
A) brokers.
B) line brokers.
C) distribution brokers.
D) selling agents.
E) manufacturer's agents.

Question

Quizplus · Accepted Answer

Selling agents represent a single producer and handle the entire marketing function, including promotional plans, pricing, distribution policies, and product strategy recommendations.

Intermediaries That Represent a Single Producer and Are Responsible for Designing