A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of
A) interface marketing.
B) flex marketing.
C) direct selling.
D) interactive selling.
E) responsive selling.

Question

Quizplus · Accepted Answer

This scenario describes direct selling, where a representative personally visits the customer to demonstrate products and facilitate the purchase process directly at the customer's location.

A Customer Was Unable to Go to the Store on Her