Click-through rates, awareness, and shareability are among the ________ Fallon Worldwide uses in the evaluation process for its advertising campaigns.
A) messages
B) slogans
C) metrics
D) concepts
E) themes

Question

Quizplus · Accepted Answer

Click-through rates, awareness, and shareability are quantitative measures used to evaluate the effectiveness of advertising campaigns, making them metrics.

Click-Through Rates, Awareness, and Shareability Are Among the ________ Fallon