Part of the implementation process at Fallon Worldwide for an advertising campaign is to
A) select and schedule the media.
B) compare the results with the chosen metrics, like click-through rate.
C) research how advertising might influence prepurchase, purchase, and postpurchase activities.
D) set objectives that are meaningful to the client.
E) conceptualize a creative concept.

Question

Quizplus · Accepted Answer

Selecting and scheduling the media is a part of the implementation process, as it involves executing the planned strategy by choosing the appropriate media channels and timing for the advertising campaign.

Part of the Implementation Process at Fallon Worldwide for an Advertising