A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as
A) a merchandise deal.
B) a product enhancement.
C) a loyalty program.
D) retail positioning.
E) experiential decoding.

Question

Quizplus · Accepted Answer

A loyalty program is a marketing strategy that rewards customers for their repeat purchases, often by offering points or premiums as they accumulate purchases.

A Sales Promotion Designed to Encourage and Reward Repeat Purchases