The three approaches to setting advertising schedules are
A) flexible, seasonal, and continuous.
B) spontaneous, continuous, and intermittent.
C) continuous, flighting, and pulse.
D) day time, prime time, and off-peak.
E) sporadic, intermittent, and infrequent.

Question

Quizplus · Accepted Answer

The three main approaches to setting advertising schedules are continuous (steady advertising throughout the year), flighting (advertising during specific periods), and pulse (a combination of continuous and flighting).

The Three Approaches to Setting Advertising Schedules Are