One disadvantage of using newspapers as an advertising medium is
A) their inability to cover local markets.
B) readers damage the newspaper when clipping its ads.
C) their short life span.
D) the high cost of ads.
E) their quick consumer response.

Question

Quizplus · Accepted Answer

Newspapers generally have a short life span because they are typically read once and then discarded, limiting the duration of exposure for advertisements.

One Disadvantage of Using Newspapers as an Advertising Medium Is