Media selection decisions are related to the target audience, the type of product, the nature of the message, campaign objectives, available budget, and
A) the capabilities of the advertising agency.
B) audience preferences.
C) the costs of alternative media.
D) media spending by competitors.
E) available airtime.

Question

Quizplus · Accepted Answer

The costs of alternative media are crucial in media selection decisions as they directly impact the budget and the effectiveness of reaching the target audience.

Media Selection Decisions Are Related to the Target Audience, the Type