While many commercials that use humorous appeals gain the attention of the audience, they
A) rely on celebrities so they are very expensive.
B) contain no information to help consumers.
C) rarely appeal to women.
D) wear out quickly, losing the interest of consumers.
E) don't appeal to the Generation X cohort.

Question

Quizplus · Accepted Answer

Humorous commercials can quickly lose their novelty and effectiveness as the joke becomes familiar, leading to a decrease in consumer interest.

While Many Commercials That Use Humorous Appeals Gain the Attention