A potential problem with using sex appeals in advertising is that
A) what men find sexy, most women do not, and vice versa.
B) ads using sex appeal do not attract as much attention as those using other appeals.
C) sex in advertising typically appeals to only younger audiences.
D) an ad using sex appeal does not always lead to changes in recall, recognition, or purchase intent.
E) sex in advertising alienates too large a segment of typical audiences.

Question

Quizplus · Accepted Answer

Sex appeal in advertising may grab attention but does not necessarily translate into better recall, recognition, or increased purchase intent, which can limit its effectiveness.

A Potential Problem with Using Sex Appeals in Advertising Is