Recent Bayer ads stating, "We cure more headaches than you think," are intended to inform consumers that the company produces many products in addition to aspirin. What type of ad is this?
A) pioneering institutional advertisement
B) competitive institutional advertisement
C) advocacy institutional advertisement
D) reminder institutional advertisement
E) subliminal institutional advertisement

Question

Quizplus · Accepted Answer

Bayer is a well-known company, and the ad is not trying to create a new market or change consumer behavior. Instead, it is simply reminding consumers of the company's wide range of products.

Recent Bayer Ads Stating, "We Cure More Headaches Than You