The marketing plan for IBM's "Let's Put Smart to Work" strategy includes which of the following marketing tactics?
A) Handing out "Let's Put Smart to Work" T-shirts on select college campuses throughout the world
B) Providing samples of new hard drives to Fortune 500 businesses
C) Advertising in Outdoor magazine
D) Sponsoring the Masters golf tournament
E) Garnering a celebrity endorsement from Trevor Noah, the host of "The Daily Show"

Question

Quizplus · Accepted Answer

IBM's "Let's Put Smart to Work" strategy included sponsoring high-profile events like the Masters golf tournament to reach a broad and influential audience.

The Marketing Plan for IBM's "Let's Put Smart to Work