A marketing ________ is defined as the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
A) plan
B) tactic
C) strategy
D) concept
E) action

Question

Quizplus · Accepted Answer

A marketing strategy is the overall approach that outlines how a marketing goal will be achieved, including identifying the target market and developing a marketing program to reach it.

A Marketing ________ Is Defined as the Means by Which