If Target opened a pop-up shop in the United Kingdom, where it currently has no stores, to sell Brexit memorabilia, it would be using a ________ strategy.
A) product development
B) market development
C) market penetration
D) diversification
E) market saturation

Question

Quizplus · Accepted Answer

Diversification strategy involves entering a new market with a new product. Since Target is not currently in the UK and is selling a new product (Brexit memorabilia), this is a diversification strategy.

If Target Opened a Pop-Up Shop in the United Kingdom