Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.
A) product development
B) market penetration
C) diversification
D) market development
E) market saturation

Question

Quizplus · Accepted Answer

Market development strategy involves expanding into new markets with existing products, which is what Yum! Brands is doing by entering untapped international markets.

Part of the Growth Strategy for Yum! Brands, the Parent