Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as
A) turkeys.
B) cash cows.
C) stars.
D) question marks.
E) dogs.

Question

Quizplus · Accepted Answer

Dogs are SBUs with low market share in a slow-growth market. They typically generate just enough cash to maintain themselves but are not considered promising for future growth or profitability.

Strategic Business Units (SBUs) with a Low Share of Slow-Growth