Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are
A) cash cows.
B) stars.
C) question marks.
D) dogs.
E) exclamation points.

Question

Quizplus · Accepted Answer

Cash cows are SBUs with a dominant market share in a slow-growth industry. They generate more cash than they consume, providing funds to support other business units and cover organizational overhead.

Strategic Business Units (SBUs) with Dominant Shares of Slow-Growth Markets