Men's Wearhouse Caters to the Man Who Doesn't Necessarily Enjoy

Men's Wearhouse caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall) so customers can get in and out quickly. Additionally, Men's Wearhouse targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of Men's Wearhouse's

A) competitive advantage.
B) core values.
C) core benefit proposition.
D) marketing edge.
E) viable mission.