Ben & Jerry's Marketing Dashboard (Dollar Sales and Market Share)Consider the Ben & Jerry's Dollar Sales and Market Share figure here.
- A marketing manager for Ben & Jerry's notices that dollar market share for 2018 was 18.4 percent and for 2019 it was 20.0 percent. What simple formula was used to calculate the dollar market share percentages for each of these two years?
A) Dollar market share (%) = Ben & Jerry's sales ($)/Total industry sales, including Ben & Jerry's sales ($).
B) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's sales ($).
C) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's unit sales ($).
D) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's net profit ($).
E) Dollar market share (%) = Ben & Jerry's sales ($)/Gross domestic product ($).

Question

Ben & Jerry's Marketing Dashboard (Dollar Sales and Market Share)Consider the Ben & Jerry's Dollar Sales and Market Share figure here.
- A marketing manager for Ben & Jerry's notices that dollar market share for 2018 was 18.4 percent and for 2019 it was 20.0 percent. What simple formula was used to calculate the dollar market share percentages for each of these two years?
A) Dollar market share (%) = Ben & Jerry's sales ($)/Total industry sales, including Ben & Jerry's sales ($). 
B) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's sales ($). 
C) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's unit sales ($). 
D) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's net profit ($). 
E) Dollar market share (%) = Ben & Jerry's sales ($)/Gross domestic product ($).

Quizplus · Accepted Answer

The dollar market share is calculated by dividing Ben & Jerry's sales by the total industry sales, including Ben & Jerry's sales, and then multiplying by 100 to get a percentage.