Many subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. This trend has caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online-only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments.
A) organizational cultures
B) marketing tactics
C) business models
D) strategic marketing processes
E) goals or objectives

Question

Quizplus · Accepted Answer

The shift from print to online content represents a change in the business model, as it involves altering the way the company delivers value to its customers and generates revenue.

Many Subscribers to Newspapers and Magazines Have Cancelled Their Print