When a company is developing new offerings, marketing may provide staff to serve as part of __________, joining others from different departments who are mutually accountable to this task.
A) a cross-functional team
B) a department
C) a strategic business unit
D) an organization
E) a business consortium

Question

Quizplus · Accepted Answer

A cross-functional team is composed of members from different departments who work together and are mutually accountable for a specific task, such as developing new offerings.

When a Company Is Developing New Offerings, Marketing May Provide