At the functional level, the marketing department
A) solicits talent from all levels of the organization for strategic corporate planning sessions.
B) promotes its goals to the organization's stakeholders.
C) looks outward, in part by listening to customers.
D) develops the corporate culture.
E) defines the overall strategic direction of the organization.

Question

Quizplus · Accepted Answer

The marketing department focuses on understanding and meeting customer needs, which involves looking outward and listening to customers.

At the Functional Level, the Marketing Department