In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to
A) chief executive officer.
B) corporate marketing official.
C) coordinating marketing officer.
D) chief marketing officer.
E) corporate marketing executive.

Question

Quizplus · Accepted Answer

The title "chief marketing officer" (CMO) has become more common as it aligns with other C-suite roles, emphasizing the strategic importance of marketing in the organization.

In Recent Years, Many Large Firms Have Changed the Title