An organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is a
A) marketing device.
B) policy.
C) strategy.
D) plan.
E) tactic.

Question

Quizplus · Accepted Answer

A strategy is a long-term plan of action designed to achieve a particular goal or set of goals or objectives, often involving delivering a unique customer experience.

An Organization's Long-Term Course of Action Designed to Deliver a Unique