New performance measures are emerging in an effort to find an ideal one for social media advertising that
A) links unique visitors and new products.
B) monitors registered users.
C) evaluates brand awareness.
D) ties actual sales revenues to the cost of the ad.
E) links brand buzz and consumers' emotional connections to the brand.

Question

Quizplus · Accepted Answer

The ideal performance measure for social media advertising would be one that directly ties actual sales revenues to the cost of the ad, as this provides a clear indication of the return on investment and effectiveness of the advertising efforts.

New Performance Measures Are Emerging in an Effort to Find