MooreChem created a marketing dashboard for each of its sales representatives. These dashboards included seven measures-sales revenue, gross margin, selling expense, profit, average order size, new customers, and customer satisfaction. Each metric was gauged to show actual salesperson performance
A) in terms of company rank.
B) relative to the rest of the sales team.
C) relative to target goals.
D) plus expectations for the next two years.
E) based upon previous years of experience.

Question

Quizplus · Accepted Answer

The dashboards were designed to show actual salesperson performance relative to target goals, which is a common practice in performance measurement to assess how well individuals are meeting predefined objectives.

MooreChem Created a Marketing Dashboard for Each of Its Sales