Policies that specify who salespeople should contact, what kinds of selling and customer service activities should be engaged in, and how these activities should be carried out are referred to as
A) sales response management policies.
B) key account management policies.
C) account management policies.
D) customer management policies.
E) salesforce management policies.

Question

Quizplus · Accepted Answer

Account management policies outline guidelines for salespeople on who to contact, what activities to engage in, and how to conduct these activities, focusing on managing customer relationships effectively.

Policies That Specify Who Salespeople Should Contact, What Kinds of Selling