When a Frito-Lay salesperson takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves, what form of buying decision does the store manager engage in?
A) new buy
B) modified rebuy
C) straight rebuy
D) team rebuy
E) need rebuy

Question

Quizplus · Accepted Answer

The store manager engages in a straight rebuy, which is a routine purchase of the same products under approximately the same terms.

When a Frito-Lay Salesperson Takes an Inventory of Doritos Chips