Which of these types of test marketing techniques was primarily used in market research for General Mills Warm Delights?
A) free coupons
B) product sampling
C) continuity programs
D) double back product refunds
E) test marketing on the shelves of actual supermarkets

Question

Quizplus · Accepted Answer

General Mills Warm Delights primarily used test marketing on the shelves of actual supermarkets to gauge consumer response and gather data on product performance in a real-world retail environment.

Which of These Types of Test Marketing Techniques Was Primarily