Organizational groupings based on specific customer segments are referred to as
A) functional groupings.
B) reseller groupings.
C) geographical groupings.
D) product line groupings.
E) market-based groupings.

Question

Quizplus · Accepted Answer

Market-based groupings organize a company based on specific customer segments, focusing on the needs and preferences of different market segments.

Organizational Groupings Based on Specific Customer Segments Are Referred to as