One of the generic business strategies that involves controlling expenses and, in turn, lowering product prices targeted at a narrow range of markets segments is referred to as a ________ strategy.
A) cost focus
B) cost-leadership focus
C) differentiation focus
D) differentiation
E) profit enhancement

Question

Quizplus · Accepted Answer

The cost focus strategy involves targeting a narrow market segment while controlling expenses to offer lower prices, distinguishing it from broader cost-leadership strategies.

One of the Generic Business Strategies That Involves Controlling Expenses