A differentiation strategy refers to one of the generic business strategies that
A) involves controlling expenses and, in turn, lowering product prices targeted at a narrow range of markets segments.
B) requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
C) focuses on reducing expenses and, in turn, lowers product prices, while targeting a broad array of market segments.
D) requires products to have significant points of difference to target one or only a few market segments.
E) seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

Question

Quizplus · Accepted Answer

A differentiation strategy involves creating products with unique features or attributes that allow a company to charge higher prices and appeal to a broad range of market segments.

A Differentiation Strategy Refers to One of the Generic Business