Marketers recognize that people have an actual self-concept and
A) a persona determined by their peers.
B) a persona determined by psychology.
C) an abstract self-concept.
D) an ideal self-concept.
E) a deconstructed self-concept.

Question

Quizplus · Accepted Answer

Marketers understand that individuals have an actual self-concept, which is how they currently see themselves, and an ideal self-concept, which is how they would like to see themselves or aspire to be.

Marketers Recognize That People Have an Actual Self-Concept and