A global marketer selling consumer products and services must also consider what the ________ is among a country's consumers and how income is distributed to determine a nation's purchasing power.
A) buying capacity
B) currency exchange risk
C) purchasing incentive
D) per capita income
E) cost of living

Question

Quizplus · Accepted Answer

Per capita income is a measure of the average income earned per person in a given area, which helps marketers understand the purchasing power of consumers in that area.

A Global Marketer Selling Consumer Products and Services Must Also