Once a market researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next step in the five-step marketing research approach?
A) Set budgets.
B) Determine target market.
C) Take marketing actions.
D) Develop findings.
E) Determine if there is a planning gap between desired findings and actual findings.

Question

Quizplus · Accepted Answer

The next step after collecting relevant information is to develop findings, which involves analyzing the data collected to extract meaningful insights and conclusions.

Once a Market Researcher Has Defined the Problem, Developed the Research