Marketing researchers must use the combination of data, technology, and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions. An organization that accomplishes this successfully is often referred to as
A) an external data source specialist.
B) a results-oriented enterprise.
C) an intelligent enterprise.
D) an internal data source user.
E) an information entrepreneur.

Question

Quizplus · Accepted Answer

An organization that effectively uses data, technology, and analytics to convert data into actionable insights is often referred to as an "intelligent enterprise."

Marketing Researchers Must Use the Combination of Data, Technology, and Analytics