Frito-Lay substituted ________ for its usual focus groups to allow consumers to weigh in on which new flavors of Lay's potato chips would be introduced.
A) telephone interviews
B) social media
C) a panel
D) virtual focus groups
E) experiments

Question

Quizplus · Accepted Answer

Frito-Lay used social media to engage with consumers and gather their opinions on new flavors, allowing for a broader and more interactive form of feedback compared to traditional focus groups.

Frito-Lay Substituted ________ for Its Usual Focus Groups to Allow