Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would all take place during which step of the five-step marketing research approach?
A) Define the problem.
B) Develop the research plan.
C) Collect relevant information.
D) Develop findings.
E) Take marketing actions.

Question

Quizplus · Accepted Answer

These activities are part of developing the research plan, which involves outlining the constraints, identifying the necessary data, and determining the methods for data collection.

Specifying Constraints, Identifying Data Needed for Marketing Actions, and Determining