Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of
A) movie advertising.
B) marketing research.
C) tactical support.
D) cross-movie research.
E) movie audits.

Question

Quizplus · Accepted Answer

Tracking studies are a type of marketing research that is used to forecast sales of upcoming film releases.

Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are